Question 3:

What kind of media institution might distribute your media product and why?
Our production company goes by the name 'DMLN Productions' which is a combination of the groups initials. For our logo we found an image of a silhouetted head and inside that we placed come cogs to represent the brain thinking and creating the fantasy worlds, just like the company is in film production. We replaced some of the cogs with the letters 'DMLN' to incorporate the title of the production company into the logo. Production companies help the funding of the production, they can do this by fundraising or seeking help with a partner or parent company, they also take charge of budgeting, scheduling, scripting, the supply with talent and resources, the organization of staff, the production itself, post-production, distribution, and marketing. The ident of a production company is the associated logo, to create an effective production company ident, bright colours and bold images are often used to draw in the attention of the audience. An effective image that is used for a production company ident is a simple yet unique image that can immediately be associated with that production company, for example Disney is the Disney castle. The idents that we took inspiration from were 'New Line Cinema' and 'Spyglass Entertainment' this is due to the fact that they also use silhouettes to create an effective production company ident. We also liked the profile image of the man in 'Spyglass Entertainment' as it shows a being that the audience can relate to rather than an abstract image such as 'New Line Cinema'. There are blue tones in both idents keeping the images cool instead of warm, blue connotes peace but can also connote negative feelings such as sadness and depression which isn't what we are aiming for in our genre so we did not continue the blue theme into our ident.
A production company promotes the film and the audience often have favourites or loyalties to a specific production company; so new production companies will have to create a successful blockbuster film to be recognised and increase their following.



The production company I have chosen to produce my thriller if it were made would be 'Heyday Films'. This is because they have proven to be successful in the thriller genre, producing movies such as 'I Am Legend', 'Gravity' and 'Page Eight'. They have a wide range of genres which they produce showing their flexibility when it comes to production, this means that they have the experience of other genres as well so that a hybrid genre may be made successfully (action/thriller). They are a British company, I chose this because the demand for British television is becoming increasingly popular, British production teams are highly valued by Hollywood and I would like to stick to traditional British production. The company has been around since 1997 and is based in London. It is a fairly young company and is therefore fresh and futuristic, also shown by the sans-serif font on the logo, this means more up-to-date ideas that are modern and suits the ever-changing public views.
Heyday could fund the production through private investors or through their partner, Warner Brothers, whom they have produced numerous successful films including the Harry Potter film series.
To fund our production we will have to ask for sponsorship from various other film companies and we can also get sponsorship from companies outside of the cinematic world and in return use their products in the film using a technique known as 'product placement', which is used a lot in the James Bond series, advertising a lot for Aston Martin cars and Omega watches. We could create merchandise such as posters that the targeted audience can buy and advertise and promote these products through various types of media.
The titles in an opening sequence acknowledge the major job roles that have been carried out, allowing recognition of the crew and advertising any big-name celebrities that could appear in the production as well as the main stars. The order that these names appear in usually starts with the production companies and carry on in key role order. The names will usually be superimposed onto the image now that technology has advanced enough to allow us to do this it is becoming more and more common. Our titles followed the conventions as they listed the most important job roles in order and are accompanied by music that reflects the genre giving a sense of what the film is about, the title of the film is shown at the end as it is presenting the action to follow.