Question 4:

Who would be the audience for your media product?
Our target audience is mainly the younger generation (teenagers, young adults) as they are stereotypically seen as thrill-seekers which is what a thriller can provide for them. It is mainly aimed at the male gender as the cast is made up of strong male-figures and archetypal conventions to suit the male gender such as weapons and themes such as violence. Our age range is 15 at the least as we have researched ratings on the BBFC (British Board of Film Classification) the age certificate of 15 allows us to include "strong violence, frequent strong language, portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour and drug taking", taken from the BBFC, and have deemed this rating most appropriate for viewers as any younger than 15 may be too naïve and narrow-minded to be appropriate for the themes and understand the plot. There is no limit to our production however we have approximated that the age range for this particular thriller will be about 15-45 year olds, we have chosen the boundary of 45 as we feel that they will still enjoy a spy-thriller having been brought up with the 'James Bond' franchise. The demographics we are aiming at are the lower bands (C2, D, E) as they may feel a need for escape and excitement in their lifestyle. The interests of our target audience would typically be interests in weaponry and cars as they are recurring props in spy-thrillers and always manage to capture the attention of male viewers. As previously stated they may enjoy other well-known thrillers such as 'James Bond' or 'Mission: Impossible' or television series such as 'Spooks' or '24'; they may also be interested in comedy spoofs of spy-thrillers such as the newly released 'Spy'. The magazines that could be linked to our target audience would most likely fall into the category of tech magazines such as 'Wired' or 'Gadget', this would be due to the fact that they advertise modern gadgets that could be influenced or similar to those found in the spy-thriller films. The psychographic that our target audience would fit into would be explorers and mainstreamers, as they would be seeking escape from their everyday lives so would be looking for something they can be engrossed in that allows them to forget the reality of life they would be explorers as they would have that need for action and suspense to get the heart pumping and adrenaline surging; explorers are often the first to try out new products so they would be keen to see new thrilling movies that keep you on the edge of your seat. Mainstreamers would also be interested as spy-thriller is a very popular and common favourite among the film categories, particularly recently in the wake of the new 'James Bond: Spectre'.

From the use of vox pops we found out that the target audience liked the use of music to create tension and atmosphere within the scene, special effects to show the budget of the film and if it is a high-budget mainstream Hollywood film or a low-budget film, enigmas to create mystery and to leave the audience wanting to know more, drawing them in, they look at characters and actors to see if they are highly commended and if they are specific to a genre then they may be an ideal and recognisable character for a role, plot twists to create something different and to help avoid clichés, it also gives the element of surprise, tension which keeps the audience on the edge of their seat and interested in what happens next.